AUGUSTA, Ga. — Tiger Woods was on the 10th green, cell phone in hand.

It's not what you think.

Turns out Woods was simply giving an old friend a hand.

"He was helping me with my putting," Mark O'Meara said. "I had a loop in my putting stroke. He wanted to film my putting stroke."

Being caught on camera, cell phone in hand, by an Associated Press photographer probably wasn't the best thing for Woods, who spent the previous day kicking off a campaign to rehabilitate his image.

Not only did it conjure images of the racy texts he allegedly sent mistresses, it may have violated a club policy at Augusta National banning cell phones on the course.

"We ask players not to use their cell phones," club spokesman Steve Ethun said. "We would make exceptions if players were using any kind of recording device during a practice round."

That's what O'Meara said they were doing.

Woods played a practice round Tuesday with O'Meara, the former Masters champion who befriended him when he first turned pro.