Down to Earth, the all vegetarian, organic and natural grocery store, is celebrating World Vegetarian Day Oct. 1 with a 40 percent off sale on more than 100 items, including bulk goods, groceries, produce, household products, supplements, cosmetics and packaged foods.

World Vegetarian Day was established in 1977 by the North American Vegetarian Society with the goal of promoting awareness of the positive aspects of a vegetarian lifestyle, including improved health, compassion for animals, ecological awareness and alleviation of world hunger.
Down to Earth operates natural food stores in Honolulu, Kailua, Pearlridge and on Maui in Kahului.