SOUTH BEND, Ind. — The College Football Hall of Fame, which never managed to attract the number of visitors its organizers hoped for after moving it to South Bend in 1995, is being moved to Atlanta to bring it more exposure, organizers told the city.

The National Football Foundation notified the city of South Bend in a letter Tuesday that it is terminating its agreement with the city when its current lease ends on Dec. 31, 2010.

"We take this action not because of any failure on your part, but because we have an opportunity to take the exposure of the Hall of Fame to an entirely new level," wrote Archie Manning, chairman of the National Football Foundation and the College Football Hall of Fame.

South Bend Mayor Stephen Luecke said yesterday that he met with football foundation officials on Tuesday and they told him that the move would be announced at a news conference today in Atlanta. College Football Hall of Fame officials did not return telephone messages from The Associated Press, but issued a statement thanking the city of South Bend for its support.

"The painstaking decision to move the College Football Hall of Fame to Atlanta is made with regret but also in the knowledge that the new venue will provide the Hall an unprecedented opportunity to grow," the hall said in a statement.

A spokesman for the National Football Foundation, Phil Marwill, declined to comment.

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