When Kenneth Kistner, 85, died in February, his wife, Carmen, didn't call any clergy.

At the Detroit memorial service for the Marine veteran and retired educator, Kistner's family read a eulogy — one that Kistner himself approved years earlier, when it was drafted by a secular "celebrant" near their retirement home in Largo, Fla.

A growing number of people want to celebrate a loved one's life at a funeral or memorial service without clergy, sometimes even without God.

And that's giving rise to the new specialty of pastoral-style secular celebrants who deliver unique personalized eulogies without the rituals of institutional religion.

Eldon "Bud" Strawn, 79, who wrote the eulogy for Kistner, is one of four celebrants on call for four Anderson-McQueen Funeral & Cremation Centers in the St. Petersburg, Fla., area.

"What we've found in the past decade is that when you ask people whether they want a minister, people say, 'Not interested,' " says William McQueen, president of his family's longtime business.

"Today, of all the ceremonies we deal with, I'd say 50 percent are religious or clergy-led, 20 percent celebrant-led and 30 percent are having no ceremony or one led by family," says McQueen, who becomes president of the Cremation Association of North America at the group's annual meeting this week in Denver.

Religious funerals were the only available option 25 years ago, "even if nobody showed up," McQueen says.

John Reed Sr., president of the National Funeral Directors Association, says 50 percent of Americans today say they don't belong to a church and don't see value in a religious funeral. But "they still want ceremony and celebration at the end of life."

More than one in four U.S. adults (27 percent) say that when they die, they don't expect to have a religious service, according to a national survey of 6,000 people. It was part of the 2008 American Religious Identification conducted by researchers at Trinity College's Institute for the Study of Secularism in Society and Culture in Hartford, Conn.

People who check "none" when asked their religion "don't see the need to be ushered into another world. There's no 'personal God' they expect to meet," says Ariela Keysar, co-author of the survey.

"It's revelatory about where current social attitudes are heading."

Anderson-McQueen centers and staff reflect the trend. Gone are the "chapel" signs, replaced with Heritage Hall and Remembrance Hall. Mourners can take a quiet break in the Legacy Café with free Starbucks coffee and cookies.

McQueen sent four people, including Strawn, for three-day training seminars by Doug Manning and his daughter, Glenda Stansbury, of Oklahoma-based In-Sight Institute Celebrants.

They learned to empathetically interview grieving family and friends, construct a ceremony focused on the deceased's life story, values and interests, then write a eulogy and role-play delivery.

Manning, a retired pastor, was drawn into grief counseling and discovered licensed secular funeral celebrants thriving in Australia and New Zealand. He started his training program here a decade ago. One of his 1,600 graduates celebrated the memorial in December 2005 in California for Richard Pryor, the groundbreaking stand-up comic known for his raunchy language.

Most want some prayer, too, and Manning and Strawn say that most of their ceremonies, including the one Strawn wrote for Kistner, end up including prayers and Scripture verses.

Carmen Kistner says she and her husband had no ill feelings about church life. "We just wanted something different, something that was truly about him and his life."

Strawn says: "Quite a few of the people say they're 'spiritual but not religious' or just not involved with a church anymore. Quite a few of the Catholics say they don't want to deal with a priest because they think they'll be scolded or guilt-tripped."

Other statistics bear this out: The Official Catholic Directory shows a 23 percent drop in the rate of Catholic funerals for parish-identified Catholics from 1988 to 2008.

Strawn says he always asks people, "Would you like me to include any Scripture or prayer?" and adds that only one man has ever said no. "Most will choose the 23rd Psalm. It's often the only one they know," he says.

"I think you can commend someone's spirit to God and let him sort them out."