Kaiser Permanente on Monday donated $50,000 to the Maui Food Bank to be used to purchase fresh, locally grown food, the Maui News reported.

The gift kicked off a drive called Fresh-4-All to support the health of those in need on Maui by providing nutritious, locally grown produce.

The goal is to distribute fresh produce to indigent, homeless and at-risk people. Priority will be given to people with diabetes.

"Like other parts of the state, we've seen a 20 percent increase in the need for our services," said Richard Yust, executive director of the Maui Food Bank. "At the same time, our agency partners who work with us to serve over 10,000 men, women and children on the island have asked if more fresh produce can be provided as a way to improve the nutrition needs of their clients, many of whom are diabetic."