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The Honolulu Advertiser
Posted on: Friday, May 1, 2009

Dealers in Isles see some benefits

 •  Bankrupt Chrysler pins hopes on Fiat

By Greg Wiles
Advertiser Staff Writer

Chrysler LLC's bankruptcy reorganization and its alliance with Italian carmaker Fiat Group SpA won't have any negative effects in Hawai'i, where seven dealers sell the Chrysler, Dodge and Jeep brands.

That's the word from Nick Cutter, president of Chrysler Dodge Jeep dealerships in Pearl City and Waipahu, who said he doesn't believe any of the dealership consolidation being talked about will occur here.

"From a consumer standpoint this should be an unnoticeable, seamless transaction," said Cutter. "In fact there should be benefits."

Cutter said he's been told dealership consolidation may occur in Mainland cities where separate Chrysler, Dodge and Jeep dealerships operate. He said that's not the case here, where dealerships already offer the three brands under one roof.

"We shouldn't see any drastic dealership layoffs because of this," he said. "We're planning no layoffs."

He said the positives for Hawai'i include more financing becoming available because of the reorganization and Chrysler receiving technology from Fiat for small fuel-efficient cars that will be built. Fiat doesn't currently sell cars in the U.S.

"There will be a lot of money available for the purchase of a new Dodge, Chrysler or Jeep," Cutter said, explaining credit from Chrysler dried up during the past three months.

Chrysler said it will idle factories starting next week but that its dealers will continue to sell and service all vehicles and honor warranties. That includes continuing to supply parts to dealers for repairs.

Cutter said local dealers have plenty of inventory to last them through the period. Chrysler last year accounted for about 5 percent of vehicles sold in Hawai'i, with its Dodge Ram pickup trucks and Jeep vehicles being among its more popular products with buyers.

Reach Greg Wiles at gwiles@honoluluadvertiser.com.