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The Honolulu Advertiser
Posted on: Friday, March 27, 2009

Obama reaches out through technology

By Trenton Daniel
McClatchy-Tribune News Service

Hawaii news photo - The Honolulu Advertiser

President Obama's online town hall meeting boasted almost 100,000 participants.

RON EDMONDS | Associated Press

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MIAMI — Chatting on late-night shows. Beaming bilingual messages via satellite. Even lingering in your inbox. If the new president is anything, he's this: digital and ubiquitous.

In a sign of the Internet age, President Obama has employed a range of social networking and online devices from Facebook to the White House Web site to reach out to constituents — the latest and most direct example being an unprecedented online town hall yesterday and an address delivered via satellite through the Spanish-language Univision network.

Political observers say the rise of the here-there-everywhere president has tapped into a timely channel that connects with everyday people. More visible than his predecessor, President Bush, Obama comes across as a more accessible and humanized head of state, they add.

Others sniff that the commander in chief bears an unsettling resemblance to a celebrity — something that threatens to taint the gravitas of the White House.

One social media expert said Obama — known as much for the BlackBerry on his hip as his quick smile — was doing his part to stay timely. The White House Web site features a blog.

Yesterday, Obama took an even more immediate engagement with his constituents in what the White House referred to as the first Internet video news conference by an American president. The "experiment" was called "Open for Questions."

Boasting of almost 100,000 participants, the session allowed Obama to answer questions ranging from job creation to healthcare reform and saving the auto industry.

In the evening, Obama gave a bilingual address on Univision's Premio Lo Nuestro music awards. The show was broadcast live from the BankUnited Center in Coral Gables, Fla. — an obvious nod to the Hispanic voters who supported him.