Hawai'i business owners can learn more about building strategic alliances as part of the NFL's "Pro Bowl Workshop Series" next month.

This is the fourth year of the NFL, in partnership with the Hawai'i Small Business Development Center, sponsoring specialized training for small businesses that don't have to have anything to do with football. The workshops will be from 7 a.m. to 5 p.m. Feb. 5 at the Halekulani Hotel.

The sessions are designed to meet the needs of start-up and expanding businesses. This year's speakers include: Bee Leng Chua, Executive Dir. For Entrepreneur Center, Hawaii Pacific University; Bank of Hawaii chief economist Paul Brewbaker; Johnson Choi, President of Hong-Kong-China-Hawaii Chamber of Commerce and Choi Consulting Group, Inc.; Manny Menendez, Managing Partner, Noble Pacific Holdings LLC.

The registration fee for the workshop is $75. Trade tables to showcase products and services are available for $150 and includes workshop participation for one person..

For more information, call the Small Business Development Center at 945-1430 or email Eleanore.leclair@hawaii-sbdc.org.