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The Honolulu Advertiser
Posted on: Sunday, February 8, 2009

Gender's role in Valentine's gifts

By John MacIntyre

  • Percentage of all Valentine's Day cards that are bought by women, according to an MSNBC report: 85

  • Percentage of flowers that are bought by men: 73

    GREEN EMPLOYMENT

  • Estimated number of jobs that renewable-energy and energy-efficiency industries currently provide, according to an American Solar Energy Society "Green-Collar Jobs" report and Management Information Services Inc.: 9 million

  • Projected number of jobs that can be generated by the renewable-energy and energy-efficiency industries in the U.S. by 2030: 37 million

  • Percentage of all anticipated U.S. employment this represents: 17

    YEAR-END BONUS

  • Percentage of Wall Street professionals who received a year-end payout in 2008, according to a survey by eFinancialCareers, a career site for finance professionals: 79

  • When polled in October, percentage who expected a year-end bonus: 66

    SAFE FLYING

  • Percentage of Americans who said they always (30 percent) or often (38 percent) pay attention to the in-flight safety presentation, according to a TripAdvisor survey: 68

  • Percentage of respondents who said they always check the locations of the exits on the plane: 73

  • Percentage of travelers who said they have read the seat-back instruction card in the past: 50

    OPTIMISM IN 2009

  • Percentage of small-business owners who believe that 2009 will be as good or better than 2008, according to a survey commissioned by Microsoft Office Live Small Business and Elance: 60

  • Despite the economy, the percentage of business owners who say they are happier running their own business than working for someone else: 86

    LEADING THE WAY

  • Percentage of people who rely on online and mobile navigation tools to find their way around: 25

  • Despite huge advances in online maps and mobile navigation, percentage of people who admit to getting lost regularly: 93

    INDOOR DINING

  • Percentage of married adults who would prefer their significant others make them dinner at home instead of taking them out to eat on Valentine's Day, according to a Whole Foods Market survey: 81

  • Percentage who also agree that Valentine's Day dinner at home prepared by a significant other is more personal, thoughtful and caring: 73

  • Percentage who also cite financial reasons, such as the current state of the economy and the increased expense of eating out: 50

    IDLE THOUGHT

    "I am a part of all that I have met."

    — Alfred, Lord Tennyson, poet

    Readers can contact John MacIntyre at johnmacintyre@bwr.eastlink.ca.