Five former Maui Pineapple Co. executives have teamed up with the owner of Ulupalakua Ranch to take over the pineapple operations of Maui Land & Pineapple Co.

The new company, Haliimaile Pineapple Co. will continue to grow and market fresh pineapple under the established Maui Gold Brand.
HPC has purchased and licensed key assets, and leased farm land, equipment, and buildings from ML&P with plans to serve the Hawaii market.
Maui Land & Pineapple in November announced that it would exit the business after close to 100 years of plantation-scale pineapple farming on the Valley Isle. The company last week harvested its final pineapple crop.
“The formation of Haliimaile Pineapple Company and its plan to assume pineapple operations from Maui Land and Pineapple Company is welcomed news for Maui and the entire State of Hawai‘i.
Gov. Linda Lingle applauded the move.
“I can’t think of a better way to ring in the new year than with preservation of 65 agricultural jobs and the prospect of creating more jobs for our residents in the long-term," she said in a news release.
The new company and the ongoing cultivation of pineapple on Maui will help stimulate our economy and also inject a boost of confidence in what has been a challenging year."