The Hawaii Tourism Authority’s marketing committee said it has approved $4.1 million to help to stimulate visitor arrivals to Hawaii from the Mainland.

“We are very optimistic by the increase in visitors from the U.S. West in May and June,” said Mike McCartney, president and chief executive officer of HTA. “The additional funding from the marketing opportunity fund will allow us to aggressively target our core market and boost travel to Hawai‘i.”
In addition, the marketing committee is recommending the approval of its 2010 Annual Tourism Marketing Plans for its major markets. The ATMPs will be presented at the next HTA board meeting Aug. 28 for approval.
“In developing the 2010 marketing plans we challenged our marketing partners to be more effective and efficient and to look for new opportunities to market Hawai‘i in this changing world. We are confident that these plans will be the catalyst to help stimulate our industry,” McCartney said.