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The Honolulu Advertiser
Posted on: Tuesday, May 6, 2008

Perry and Price No. 1 on morning radio

By Wayne Harada
Advertiser Entertainment Writer

When Michael W. Perry and Larry Price mark their 30th anniversary in August as Honolulu's morning drive radio ratings leader, they'll have a lot to celebrate.

Like, three back-to-back decades of No. 1 rankings in the Arbitron radio ratings, including the just-out winter survey.

"Perry and Price have been No. 1 for 30 consecutive years — and they lead their closest competitor by 15 share points," said Chuck Cotton, vice president and general manager of Clear Channel Radio Hawai'i. Perry and Price are simulcast on KSSK-FM (92.3) and KSSK-AM (590).

Conventional wisdom is that if you lead in the morning, you carry the day — and it plays out with KSSK-FM also being the top-ranked station in the day-and-night overall ratings, with KSSK-AM also earning a slot (at No. 10) in the Top 10.

Their shares dropped a bit from the fall 2007 ratings, but they still dominate the ratings with double-digit postings.

Other highlights:

  • Billy V's exposure on "Sunrise on KGMB9" weekday mornings may have ramped up his visibility and radio appeal, moving him up to No. 2 in the overalls, dropping KRTR to No. 3.

  • KCCN-FM's Lina Girl and Pipi have improved their wake-up numbers, for a strong No. 2 showing — a 1.5 rating increase from the fall, when they were No. 4.

  • KPHW-FM, called Power 104.3, toppled KSSK-FM in the 18-34 age group, with the latter dropping dramatically to a tie for No. 7, thanks to a 3.6 ratings blip. KPHW is No. 5 in the overalls.

  • KSSK-FM is tops in the 25-54 age group and its morning simulcast is the fave for those 18 to 34 as well 25 to 54 listeners.

  • Only one other AM station made the Top 10 list in morning drive — KKEA-AM (1420), the sports-talk station, at No. 7.

    Reach Wayne Harada at wharada@honoluluadvertiser.com.

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