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The Honolulu Advertiser
Posted on: Wednesday, July 2, 2008

RAISE A GLASS
Find your best wine with tips from pro

 •  Grilling 101: basics, secrets

By Andre Lopez

I'm always amazed at what wines consumers are willing to buy without ever knowing or understanding what's in the bottle. I'm referring mostly to purchases made based solely on the eye-catchiness of a label or, more commonly, on the numerical scores given to a wine by industry writers.

It makes complete sense though, because with such a vast amount of wines on the shelf staring at you, one has to develop some sort of initial screening process. In fact, I did these exact things all the time when I first started drinking wine. There's definitely nothing wrong with it.

Sometimes, though, I feel we get carried away and use these methods as the sole factor in making our decisions, rather than just as one component of the wine-buying process. As consumers, we all just want to get to the finish line and experience instant gratification, and using these tactics helps us accomplish that.

In my early tasting years, I experienced a lot of wines that disgusted me, and a lot of them were wines I bought based solely on scores. What I eventually figured out was that if had done the research first, I would have at least expected and understood the dreaded barnyard smell of a wine from Bandol, or the beetle bug, insect-tasting finish of a South African pinotage. Only now do I finally appreciate and actually love these aroma and flavor components not normally associated with things we put in our mouths.

I recently tried to recall the steps I took in my early wine-drinking days to help me better understand wine. The following basics are what I remember. Feel free to use them as a guide in your journey to develop and trust your own palate:

  • Talk to people — simple, but powerful. I'm always amazed, initially embarrassed of course, at how much I've learned myself from speaking with customers.

  • Experiment with price points, especially the cheap stuff. Buying various wines at different price points, however low and however high (I understand the high is not always possible) allows you to get an idea of quality to price. Eventually, you start to see where your perception of "value" lies, no matter the price point.

  • E-mail wineries directly with questions. What better way to learn than getting it straight from the source?

  • Spend some time in wine bars. This is a great way to learn. With multiple by-the-glass options at many of these hip new spots, you can hedge your investment in 1- to 2-ounce servings, rather than a full glass or entire bottle.

  • Read books. I'm finally admitting that my first book on wine was "Wine for Dummies." It's a great primer for general wine knowledge and if you're familiar with the "For Dummies" publications, you already know they're entertaining reads that take you seamlessly from beginning to end.

  • Pay attention a little more on a daily basis to what we eat and smell. A lot of wines' aromas and flavors are very familiar ones that come from things we encounter every day. Many times it's not necessarily things we always put in our mouths. Ever smelled your 13-year-old son's closet? How about Play-Doh? Raw cake batter, Pixi Stix, gas stations, you name it. The literal smells and flavors as well as the mere suggestion of smells and flavors are all around us.

    I realize in this hectic day and age, all of this effort can be a little more involved than most people want to be. I often catch myself having this irrational expectation of consumers to have the same desire to employ the same process as I. Could it be that I have my own inner wine Nazi, not yet obvious to the casual observer? In the end I think we all just want to feel good about our purchases, no matter what the reasoning behind the selection process was.

    And with that, here are some cool wine suggestions to set you on your journey:

  • Vignalta Sirio Dry Muscat, Italy ($15.95). This is a bone-dry version of a wine normally experienced as a sweet dessert wine. Enchanting, floral aromas and a snappy mouth-feel. Cool stuff.

  • Charles Joguet Les Varennes Chinon ($29.95). Cabernet franc from the Loire Valley of France. A region known mostly for its white wines, this is a delicious red from a venerable producer. A great combination of fruit and earth.

  • Chateau Saint Martin de la Garrigue Picpoul de Pinet Coteaux du Languedoc ($14.95). Difficult to repeat, but easy to gulp. A light and refreshing white that goes particularly well with our friends from the sea.

  • Lot 205 Winery, California ($10.75). Cabernet sauvignon, zinfandel, petite sirah, chardonnay and a red blend are what this winery produces. Good, clean fruit with little hindrance or use of oak. Great values at a friendly price point.

    Andre Lopez is owner and operator of The People's Wine Shop, 1136 S. King St. Reach him at 593-7887 or www.thepeopleswineshop.com.