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The Honolulu Advertiser
Posted on: Monday, September 10, 2007

New Attitude

Photo galleryPhoto gallery: 2007 MTV Video Music Awards

By Nekesa Mumbi Moody
Associated Press

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Rihanna performs at the VMAs. Her "Umbrella" won multiple awards.

KEVORK DJANSEZIAN | Associated Press

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www.mtv.com

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Britney Spears.

MARK J. TERRILL | Associated Press

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Justin Timberlake.

MARK J. TERRILL | Associated Press

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Beyonce.

ERIC JAMISON | Associated Press

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Fall Out Boy.

MATT SAYLES | Associated Press

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Chris Brown boogied on a table during the awards show. A good time was had by all, from the looks of things.

ERIC JAMISON | Associated Press

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Rihanna accepts the video of the year award for "Umbrella," which featured Jay-Z. "Umbrella" also won the Monster Single of the Year category.

MARK J. TERRILL | Associated Press

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The Foo Fighters put on a show of their own at the party suites at the Palms Hotel and Casino in Las Vegas, where the awards show took place.

CHRIS CARLSON | Associated Press

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Alicia Keys gave the evening's most rousing performance, debuting her new song, "No One," and covering George Michael's "Freedom."

ERIC JAMISON | Associated Press

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LAS VEGAS — Somewhere, Kevin Federline is laughing. An out-of-shape, out-of-touch Britney Spears delivered what was destined to be the most talked-about performance of the MTV Video Music Awards — but for all the wrong reasons. Breathlessly hyped as the evening's most anticipated performance, it became the most shockingly bad of the night.

Kicking off the show last night with her new single, "Gimme More," Spears looked bleary, unprepared and none too svelte. She walked through her dance moves with little enthusiasm and appeared to have forgotten the art of lip-synching.

The VMAs had better luck with their own reinvention yesterday. MTV moved the show to Las Vegas' Palms Casino, shortened the show to two hours, and changed the show's setup to focus on performances. Justin Timberlake and Timbaland, Kanye West, Fall Out Boy and the Foo Fighters hosted suite parties, where much of the show's performances were held. The show rebounded with several exciting performances.

Rihanna won the coveted Video of the Year for her metallically inspired "Umbrella," and Monster Single of the Year for her ubiquitous hit "Umbrella." (There was even more drama in the audience: an off-camera fight broke out between Pamela Anderson exes Kid Rock and Tommy Lee, leading Diddy to remark: "It's not just the hip-hop artists that sometimes have a problem.")

Timberlake was the night's big winner, with four trophies. His suite was packed with revelers, alcohol and eight lingerie-clad stripper types on raised platforms. Before he accepted the Quadruple Threat of the Year award at his suite, the DJ summoned the partygoers to watch the monitor and go crazy if Timberlake won.

He did, they did, and Timberlake said: "I want to challenge MTV to play more videos!"

Beyoncé and Shakira won Most Earthshattering Collaboration for "Beautiful Liar." Beyoncé's shimmering gold dress barely contained her top; immediately after she picked up her trophy, she asked an assistant backstage to help fix her dress, apparently to prevent a wardrobe malfunction.

Other performers appeared on the show's main stage, in front of an industry-only audience seated at tables, like at the Golden Globes. Chris Brown gave one of the evening's most extravagant performances — a dance-centric, eye-popping spectacle that channeled Michael Jackson, right down to a brief "Billie Jean" imitation.

Alicia Keys had the evening's most rousing performance, debuting her new song "No One" and then an inspired, choir-backed cover of George Michael's "Freedom."

While performances by Keys and Spears were delivered on the main stage, others were delivered in snippets: Akon crooned a bit of his "Smack That" before an award was announced, while the cameras zoomed in on performances from Fall Out Boy and the Foo Fighters mid-performance in their suites, giving viewers the sense that they had happened upon an intimate concert.

Cee-Lo delivered a rocking version of Prince's naughty classic "Darling Nikki" in the smoky Foo Fighters suite (where a beer bong was in operation as Dave Grohl danced, sang Cure songs, played air drums and posed for snapshots); Soulja Boy was showing Kanye West his "Crank That" dance in West's suite.

Though the suites appeared to be chaotic parties, the MTV-cast revelers were carefully organized and strategically placed for the cameras. In another suite, the MC encouraged everyone to drink and keep the energy up.

Choreographed or not, Timberlake and Timbaland's joint suite looked like the most exciting — T.I., buffeted by pole dancers, delivered a rousing version of "Big Things Poppin"' while 50 Cent stopped by to perform "Ayo Technology" with Timberlake and Timbaland.

Not to be outdone, T-Pain and West danced high atop Las Vegas in one of the Palms' balcony suites as they celebrated "The Good Life." And Lil Wayne, doing double duty in the Fall Out Boy suite after opening the pre-show with Nicole Scherzinger, was particularly animated.

The TV audience never got full views of those shows, though MTV promised viewers more via its Web site and other "remixed" versions of the show.

That might have been the purpose: to whet appetites for repeat viewings by promising glimpses of what they missed during the traditional broadcast.

And unlike in recent years, there was plenty reason to come back for more.

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Who won what last night

Winners of the 2007 MTV Video Music Awards:

Video of the year: Rihanna, “Umbrella,” featuring Jay-Z
Male artist of the year: Justin Timberlake
Female artist of the year: Fergie
Quadruple Threat of the Year: Justin Timberlake
Best group: Fallout Boy, “This Ain’t a Scene, It’s an Arms Race”
Monster Single of the Year: Rihanna, “Umbrella”
Most Earthshattering Collaboration: Beyoncé and Shakira, “Beautiful Liar”
Best editing: Ken Mowe for Gnarls Barkley’s “Smiley Faces”
Best director: Samuel Bayer for Justin Timberlake’s “What Goes Around ... Comes Around”
Best choreography: Marty Kudelka for Justin Timberlake’s “Let Me Talk to You/My Love”
Best new artist: Gym Class Heroes

— Associated Press