The state is seeking representatives from Hawai'i's food and beverage industry as well as sports and leisure businesses to participate in two trade shows in Taiwan this summer.

The state Department of Business, Economic Development and Tourism is coordinating participation in two events, the first in June, the second in July.

The first show, Food Taipei 2007, is the largest food and beverage show in Taiwan. It runs June 21-24 in the Taipei World Trade Center's exhibition hall. A total of 585 exhibitors, with 1,600 booths, are expected.

"This is Asia's premier food industry show, with multiple business opportunities in a region that is continuously searching for fresh tastes and variations. It is an exceptional opportunity for Hawai'i businesses to enter the Taiwan market," said Ted Liu, DBEDT's director.

"Being part of the USA Pavilion at Food Taipei 2007 will give Hawai'i food growers, processors and wholesalers an opportunity to reach 23 million residents," Liu said.

Last year's show attracted 50,000 visitors, and resulted in 357 contracts for U.S. exhibitors. Some of the most popular items were beverages, popcorn, snack foods, coffees and teas, and condiments.

The USA Pavilion is sponsored by the U.S. Department of Agriculture (www.fas.usda.gov), the Agricultural Trade Office, and the American Institute in Taiwan (www.ait.org.tw/en/agriculture/ato).

For more information, visit the USA Pavilion's Web site at www.usapavilion.com.tw.

The Taiwan Sports Recreation & Leisure Show will be July 19-22 at the Taipei World Trade Center.

The idea is to give businesses an opportunity to get into the rapidly expanding Taiwan market for products related to relaxation, health, beauty and family.

The show has five sections: Sporting Equipment, Sportswear, Recreation Vehicles, Fitness & Leisure and Home Entertainment.

Liu said that if the state just taps into an estimated 1 million golfers, the impact could be significant.

Companies wishing to participate should contact Richard Fassler for additional information at (808) 587-2775 or rfassler@dbedt.hawaii.gov.