Morissette reinvents herself with YouTube video
By Patrick Goldstein
Los Angeles Times
HOLLYWOOD, Calif. — People endlessly complain that Hollywood is full of dopey, superficial films bereft of anything new to say. And they're right. Anyone looking for art that is edgy or relevant — and inspires comment — is turning to Internet video, which has become the true engine driving our pop culture.
Nothing demonstrates this better than the tsunamilike viral success of Alanis Morissette's "My Humps," which surfaced three weeks ago on YouTube and quickly became the most popular video on the channel, attracting more than 6 million views.
At first glance, it looks like another pass-along parody, a takeoff on the original "My Humps" hit by the Black Eyed Peas. But Morissette's video is armed with a provocative subtext that has people abuzz. It's a fascinating piece of video art, an inspired combination of satire, social criticism and career reinvention.
On one level, "My Humps" is a commentary on dim-bulb pop. The Black Eyed Peas' "My Humps," although a huge smash, was widely mocked for its vapid, suggestive lyrics. (Sample: "The boys they wanna sex me, they always standing next to me, always dancing next to me, tryin' a feel my hump, hump.") The video, featuring Fergie, the group's lead singer, was, if possible, even tawdrier.
Dressing herself Fergie-style, with baubles and bling, surrounded by black-clad male dancers, Morissette retained the original's visual sluttiness but replaced the Peas' thumping rhythm track with a pensive solo piano. By removing the intoxicating bass line and clearly enunciating the crass lyrics, she gave the song's sexpot swagger a new tone of sadness and desperation while simultaneously parodying her own artistic tendencies toward self-absorbed angst.
It has given an instant shot of street cred to Morissette, whose career had slid downhill after her incandescent debut in 1995 with "Jagged Little Pill." Stereotyped as an earnest navel gazer — one blogger recently dismissed her as an "emo-feminist" — she suddenly has fans seeing her through fresh eyes.
As Mark Blankenship put it in his ITotallyHearThat blog, "Remember when I was saying Pink didn't manage to criticize the objectification of female sexuality in 'Stupid Girls' without becoming the very thing she supposedly opposed? Well, Alanis found a way. If that kind of wit, intelligence and humility is in her next album, I'm buying it."