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Super Bowl draws in 155 million of us | The Honolulu Advertiser | Hawaii's Newspaper
Posted on: Sunday, February 4, 2007

Super Bowl draws in 155 million of us

By John MacIntyre

Number of people who say they will watch the Super Bowl this year, according to a survey conducted by BIGresearch for the Retail Advertising and Marketing Association: 155 million

  • Percentage of viewers who say the game itself is still the biggest draw: 32

  • Percentage who say commercials are the most important part of the Super Bowl: 18

    TELECOMMUTER JOBS

    Percentage of global executives who say they believe that telecommuters are less likely to advance in their careers compared to employees in traditional office settings, according to the Trends@Work Quiz from Futurestep, Korn/Ferry International's outsourced recruitment subsidiary: 61

  • Percentage of employees who indicated they would consider a job which involved telecommuting on a regular basis: 48

  • Percentage who stated that telecommuters are equally or more productive than those who work in offices: 78

  • When asked which type of flexible working arrangement they found most attractive, percentage of respondents who most preferred the option of working flexible hours: 46

    WHITE MALE BOSSES

    Percentage of U.S. workers who report to a Caucasian boss, according to a Hudson survey: 76

  • Percentage who state that their boss is a woman: 34

  • Percentage of employees who agree that it is very or somewhat important to have a diverse workforce: 70

    COMBOVER TRADE-UP

    Percentage of men with male pattern hair loss who said they would be willing to give up something they own in exchange for more hair, according to a survey by the International Society of Hair Restoration Surgery: 57

  • Of those willing to part with a personal possession, percentage who would be willing to give up their cell phone: 21

  • Percentage who said they would trade an expensive car: 17

    ITALY TOP DESTINATION

    Rank of Italy as the top international destination for tours and packages in 2006, according to a survey of United States Tour Operators Association members: 1

  • Rank of California and U.S. national parks as the hottest destinations for packaged travel on the domestic front: 1 (tie)

  • Rank of China, South America and the Fiji Islands as the countries or areas representing the best value for the dollar: 1, 2, 3

  • Rank of Southeast Asia as the hottest up-and-coming area for packaged travel: 1

  • Rank of China, India and Croatia on the hottest up-and-coming list for packaged travel: 2 (tie)

    SNEAK THIEVES

    Percentage of retail employees who say they have witnessed a fellow employee stealing from his or her current or past employer, according to a study conducted by AMR Research: 29

    STUDENT AID

    Percentage of financial aid administrators who agree that families have become more reliant on financial aid in recent years, according to a survey by AllianceBernstein Investments Inc.: 97

  • Percentage of parents who have encouraged their children to excel in academics in hopes of earning merit scholarships: 72

  • Percentage of parents who are counting on their children receiving scholarship and/or grant money: 87

    IDLE THOUGHT

    "The more intelligent and cultured a man is, the more subtly he can humbug himself."

    — Carl Jung, psychiatrist
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