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The Honolulu Advertiser
Posted on: Friday, June 16, 2006

'Upscale' hotel caters to pets

By Reid Kanaley
Knight Ridder News Service

In the luxury pet hotel, Kujo, a somewhat corpulent Chihuahua, lounged on his quilted bedspread in the William Penn Room with "Napoleon Dynamite" on the TV.

In the Benjamin Franklin Room next door, Remi, a mixed breed, ignored the swimming pool scene in "Caddyshack" to stand on her hind legs for a look over the sawed-off door at visitors in the hallway.

In diminutive but posh rooms appointed with floor lamps, DVD players and framed dog pictures, guests at Mazzu's Canine & Feline Hotel seemed to be enjoying many comforts of home.

"Do I not have the best job?" Jenee Mazzu, owner of this Philadelphia establishment, asked as she cuddled Snowball and Sugar, two dogs who had taken the Edward Brittell Suite on a recent weekend. Brittell is Mazzu's father.

In a world of excessively pampered pets, luxury animal hotels have cropped up from Tokyo to Leeds, England, but Mazzu, 24, bills hers as "Philadelphia's first luxury hotel for the discriminating pet owner." The business opened in February after a $70,000 investment by Mazzu and other family members.

"It's a very exclusive place," Mazzu insisted.

Aiming, she said, for quality, not quantity, the pet hotel has seven dog rooms and five cat suites. Prices range from $60 a night for a single cat to $185 for the Brittell suite.

Seriously.

Three daily walks are included.

There is room service, of course, and bottled water. Pluto was a recent guest whose owner ordered him a daily filet mignon — at an extra $25 per day, Mazzu said.

This year, Americans are expected to spend $2.7 billion just for grooming and boarding, according to the American Pet Products Manufacturers Association, up from $2.5 billion in 2005. Overall pet spending is expected to go from $36.3 billion in 2005 to $38.4 billion this year, according to the association.

"Jenee was a godsend," said Denine Moscariello, 38, Remi's owner and a lawyer.

Moscariello said friends and family told her she was "crazy" to board her dog at Mazzu's.

But, said Moscariello, "I do not like the idea of putting her in a regular kennel, where she'll be in a crate. ... If I'm away on vacation, enjoying myself, I can't bear the thought of her being stuck in a crate."

Instead, Remi gets to do what she does at home — watch videos, according to Moscariello. "She has her own bed, her own TV. It's like her being in a luxury hotel."

Such frills do not impress others.

"A lot of it is dressing for the people," said Carolyn Garson, who, along with dog trainer Mary Remer, has plans for a $6 million, state-of-the-art pet-care facility they hope to open later this year in Chester County, Pa.

With their facility, Garson said, she and Remer expect "not to create a Four Seasons, but to create good care" — at about $35 a day.

Mazzu and her husband, A.J., started a dog-walking service in 2004, with the aim of building up a clientele for pet boarding. A.J. continues to run the walking service.

Mazzu's also offers a pet spa, where dogs can be treated to such services as pumice-stone rubbing for calloused paws ($10), or a pedicure and polish ($19).

Mazzu said family members helped put together the $70,000 it took to start the hotel, including a $35,000 down payment on the commercial condominium unit that houses the two-floor hotel. Her father built the pet rooms.

A lifelong pet lover, Mazzu said she worked in several kennels and pet shelters while growing up, but "the conditions that animals were kept in were never up to my standards."

When she began telling people about her plan for the hotel, she said, reactions were either, "Awesome, I'll bring my dog there," or, "That's crazy; it's just a dog."

Mazzu hopes to expand — first to Atlantic City, N.J., where she said she believed many people would prefer to bring pets along for vacation, if there were a suitable place to put them up. "The Jersey shores are not dog-friendly," she said.

Second, she hopes to open in New York.

But "I'm waiting to pretty much perfect this first model," Mazzu said. "There's not a handbook to go along with it."

The best compliment that she has had, Mazzu said, is when, after a pet stay, an owner announced: "They're not that excited to see me."