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The Honolulu Advertiser
Posted on: Saturday, September 17, 2005

Safeway spiffs up its Hawai'i stores

By Andrew Gomes
Advertiser Staff Writer

Eventually, all Safeway stores will look like this one on the Mainland. The Hawai'i Kai store is the first in the Islands with the "Lifestyle" look.

Safeway

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Safeway has completed the first renovation of a Hawai'i store, in Hawai'i Kai, to its new "Lifestyle" format that the supermarket chain eventually plans to roll out statewide.

The changes — some of which include a chef-staffed sushi bar, faux wood flooring, spot lighting, finished-wood display cases and prepared gourmet meals — is part of a campaign announced in April to remodel all of Safeway's roughly 1,800 stores into the new format.

California-based Safeway said remodeled Lifestyle stores are creating "significantly higher" average weekly sales and return on investment compared with previously remodeled stores.

The company plans to spend $1.4 billion this year to remodel about 290 stores and open 30 stores under the new format, bringing about 25 percent of Safeway supermarkets under its Lifestyle brand.

The cost to remodel the Hawai'i Kai Safeway was more than $1 million.

Safeway has 18 stores in Hawai'i.

Company spokeswoman Jennifer Webber said three stores — in Kapolei, Kahului and Kailua, Kona — are scheduled for the upgrade in about the next six months.

"It's really exciting," she said. "We will be remodeling more stores in Hawai'i."

Safeway also plans to build a store in Kapahulu with the new look.

Reach Andrew Gomes at agomes@honoluluadvertiser.com.