Hard Rock Cafe Honolulu has become the newest sponsor of Hawaii Amateur Surfing Association.

HASA is an organization committed to helping its members maintain guidance, educational direction and responsibility to their families and others within their community. The organization depends on private sponsors, such as Hard Rock Cafe Honolulu, to run its programs.

In addition, Hard Rock Cafe Honolulu is also sponsoring pro-surfer Kekoa Cazimero, a former HASA member and a three-time state champion. Cazimero is currently shooting an inspirational documentary aimed at Hawai'i's surfing youth. The documentary, titled "Riding with Koa, a Young Hawaiian," focuses on the importance of staying in school and off drugs.