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The Honolulu Advertiser
Posted on: Friday, September 28, 2007

August was good to Hawaii tourism

By Robbie Dingeman
Advertiser Staff Writer

Hawai'i tourism got a boost last month from more visitors coming to the Islands, staying longer and spending more, according to state statistics released yesterday.

Total visitor spending rose 4.2 percent to $1.2 billion in August, according to preliminary state statistics from the state's Department of Business, Economic Development and Tourism. That's an increase of $46.3 million compared with the same month last year.

Keith Vieira, senior vice president and director of operations for Starwood Hotels & Resorts in Hawai'i and French Polynesia, said the visitor figures were good. But he's not ready to call it a trend after a year of declining numbers that have followed two years of boom in Hawai'i tourism.

"It was a good August," Vieira said. "All market segments were good considering how mixed the year has been."

He was especially pleased by a rise in the number of visitors from Japan, a key market.

But despite the positive news, he said it's too early to tell what the coming months will bring. "We don't think there was a change in trend and that everything is on the rebound," he said.

Total visitor expenditures increased for the U.S. West (plus 4.1 percent to $504.9 million), Japan (plus 10.4 percent to $205.7 million) and Canada (plus 7.1 percent to $25.7 million) markets.

Visitor expenditures declined slightly for the U.S. East market (minus 0.8 percent to $277.5 million) because of lower daily spending.

Other numbers released show:

  • Total visitor days were 2.9 percent higher compared with last August thanks to a 3.5 percent increase in total visitor arrivals.

  • All of the top four visitor markets showed growth in visitor arrivals, led by Japan with a 6.3 percent increase over August 2006. Arrivals from Canada rose 5.6 percent, while U.S. East and U.S. West arrivals grew by 2.7 percent and 0.8 percent, respectively.

  • Total visitor expenditures in the first eight months of 2007 reached $8.2 billion, a 0.7 percent increase over the same period last year.

  • The average daily visitor spending grew to $182 per person from $180 per person in August 2006.

  • In the top four visitor markets, U.S. West (up to $168 per person from $160 per person), Japan (up to $228 per person from $221 per person) and Canada (up to $151 per person from $148 per person) visitors spent more on a daily basis compared with August 2006. However, U.S. East visitors spent less (down to $179 per person from $185 per person).

  • More Japanese visitors came during the month for incentive travel (plus 7.7 percent) and sporting events (plus 18 percent) compared to August 2006.

  • All islands reported increased total visitors arrivals in August 2007 over August 2006. O'ahu and Moloka'i saw more tourists from all four top visitor markets.

    Visitor research data for August 2007 can be viewed at: www.hawaii.gov/dbedt.

    Reach Robbie Dingeman at rdingeman@honoluluadvertiser.com.