UPDATE: Daiei now Don Quijote | The Honolulu Advertiser

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UPDATE: Daiei now Don Quijote | The Honolulu Advertiser | Hawaii's Newspaper

Posted on: Friday, October 6, 2006

UPDATE: Daiei now Don Quijote

By Andrew Gomes
Advertiser Staff Writer

NEW ATMOSPHERE: A junglelike atmosphere — something Don Quijote stores are known for in Japan — is achieved by hanging items from the ceiling, including plastic vines, shirts, flags and sleeping bags.

Photos by REBECCA BREYER | The Honolulu Advertiser

NEW COLORS: Gone are the green and orange colors of Daiei, which have been replaced outside the store.

NEW FEATURES: Video advertisements — one in the form of a featurette cartoon — showcase merchandise on the shelves around the store.

NEW MASCOT: Don Quijote's mascot Donpen is everywhere.

The former Daiei store on Kaheka Street officially reopens today as Don Quijote with some new — but much the same — mix of local, domestic and Japanese merchandise now displayed in dramatically more animated fashion.

The store opens after a 9 a.m. ceremony.

Here's a peek of what shoppers will see:

Reach Andrew Gomes at agomes@honoluluadvertiser.com.

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